Why Salespeople NEED A Personal CRM – #Salespresso


Your Network Is Your Net-worth

It’s often said in business that it’s not what you know, it’s who you know. This couldn’t be truer for sales professionals.

Heck, why am I creating videos like these?

  • To entertain and inform you, the audience so that you get to know me personally and will spend money with us at some distant point in the future.
  • So I can mix with influencers and the industry leaders like Jon in this particular video.

The more time I spend around people who know people, the more money Salesman.Red seems to bring in through our brand partnerships.

The more I network, the bigger the guests seem to be who actively request to come on the Salesman Podcast.

“Your Network Is Your Net-worth” – Jon Ferrara

I’m convinced that the more people I connect with (and stay in touch with) on a regular basis the more deals I will close.


Customer Relationship Management

I don’t really need a “CRM”, what I need is a social contact management system and that’s exactly what I get from Nimble.com.

If you’re not ready to spend money on tracking, improving and scaling your network then a simple spreadsheet will do as long as you head back into it regularly and update when/who you have spoken with.

The tools are less important than –

  1. Understanding the importance of building a solid business network
  2. Taking the action (and overcoming the fears of networking) to build it in the first place

Are you plodding along or are you activity trying to build your network every single day?


The Expert

Jon Ferrara has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA).  An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange.

In 2009, Jon founded Nimble, Inc. and is ready to strike again!

Learn more – Nimble.com

For more expert sales training check out – SalesSchool.org


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