Podcast > Success Skills > #534: What You Think Works In B2B Sales IS WRONG! With Mike Schultz

#534: What You Think Works In B2B Sales IS WRONG! With Mike Schultz

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Mike Schultz is the president of RAIN Group, a world-renowned as a consultant and sales expert. He is co-author of several books including the Wall Street Journal bestseller Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation.

On this episode of The Salesman Podcast Mike explains why what you think you know about B2B sales is wrong and the best practices to win bigger, complex deals.

 

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Transcript:

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