#503: Using Paid LinkedIn Advertising To “SURROUND” Your Buyers With AJ Wilcox

[zilla_alert style=”yellow”]Click a link to subscribe for new episodes:  iTunes | Stitcher | Overcast[/zilla_alert]


AJ Wilcox is a LinkedIn advertising expert. He began advertising on LinkedIn in 2011 and quickly discovered its powerful potential for business to business advertisers. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014.

On this episode of The Salesman Podcast AJ shares how we can use paid advertising to create a bubble around our target accounts of useful content and build relevancy at scale.

What you will learn in this episode:

In this episode AJ shares –

  • Why you should be experimenting with both Facebook and Linkedin’s ad products
  • How you can use paid advertising to build repetition with your customers
  • The importance of getting in front of your buyer’s colleagues

Resources mentioned:


[zilla_alert style=”white”]

Sponsor: Policy Genius

Policy Genius is the easy way to compare and buy life insurance.

They’ve helped over 4.5 million people shop for insurance, and protected their customers with over $20bn in coverage.

Head over to PolicyGenius.com and check them out today




[zilla_toggle title=”Click here to open the transcript” state=”closed”]Coming Soon! [/zilla_toggle]

ENJOY THIS EPISODE? Why not leave us an iTunes review to say thank you. It takes 20 seconds but makes a huge difference to the number of sales pro’s we reach each month.

Click here for a step by step guide to leaving a review.


Add comment