Podcast > Find Opportunities > #503: Using Paid LinkedIn Advertising To “SURROUND” Your Buyers With AJ Wilcox

#503: Using Paid LinkedIn Advertising To “SURROUND” Your Buyers With AJ Wilcox

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AJ Wilcox is a LinkedIn advertising expert. He began advertising on LinkedIn in 2011 and quickly discovered its powerful potential for business to business advertisers. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014.

On this episode of The Salesman Podcast AJ shares how we can use paid advertising to create a bubble around our target accounts of useful content and build relevancy at scale.

What you will learn in this episode:

In this episode AJ shares –

  • Why you should be experimenting with both Facebook and Linkedin’s ad products
  • How you can use paid advertising to build repetition with your customers
  • The importance of getting in front of your buyer’s colleagues

Resources mentioned:

 

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Transcript:

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