169: Strategically Social Sell Or Lose Your Job With Tony Hughes

Tony Hughes, social selling expert joined Will Barron on this episode of the Salesman Podcast to look at the importance of strategic social selling.

With the sales industry and the buyers journey being turned on it’s head right now this is an episode you don’t want to miss if you want to still have a job in 5 years time.

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(click the time stamp to jump directly to that point in the episode.)

  • 1:33 Show intro
  • 2:47 Which sales professionals will lose their jobs over the next 5 years?
  • 8:45 How to have better sales conversions
  • 12:06 Should your audience be deep or wide?
  • 18:13 What you should have on your LinkedIn profile
  • 32:34 Should we build our own eco system of prospects?
  • 41:32 One piece of advice to younger self

Strategic Social Selling

The show is kicked off with Tony explaining everything overtime becomes commoditized and that sales professionals need to up their game if they’re to remain relevant in 5 years time.

“22% of roles in B2B selling will disappear within the next 4 years” – Tony Hughes – CLICK TO TWEET

Tony then shares his thoughts that some sales roles might disappear but others will be created.

The show is wrapped up with Tony diving into the process of explaining what the customer needs rather than what they think they want from a sales professional.


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Resources mentioned:


BOOK: The Joshua Principle: Leadership Secrets of Selling

Tony’s Sales Aptitude Test


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