KFC’s CRM? Micro-Learning? How To Get Rich?! And more! | This Week In Sales

On this week in sales we’ll be looking at: 

  • Kentucky fried chicken’s CRM
  • Micro learning 
  • Naval’s guide to getting rich

And much more!

NEWS:

KFC appoints Rapp to CRM account

KFC has appointed Rapp as its retained CRM agency partner in the UK and Ireland, after a review assisted by AAR.

https://www.campaignlive.co.uk/article/kfc-appoints-rapp-crm-account/1713470

HubSpot Expands Its CRM Platform With the Launch of Operations Hub

The new product is designed to transform the role of operations professionals across the business world and empower them to take center stage in helping their companies scale.

As companies scale, systems break. Every team builds their own process, data gets siloed, and efficiency tanks. To grow better, operations teams need the tools that make them central to growth — not an afterthought.

Whether you’re part of a central RevOps team or run Ops for a single department, Operations Hub gives you a unified toolset that connects apps, cleans customer data, and automates business processes under one central CRM platform.

https://www.hubspot.com/products/operations

Terminus announced its next-generation API integration with LinkedIn Marketing Solutions.

Terminus originally integrated with LinkedIn Marketing Solutions in 2018; the next-gen API integration now includes:

  • Improved account matching and targeting. 
  • Campaign-level reporting. 
  • Support for all LinkedIn ad types.

The new integration means mutual customers can use all LinkedIn ad formats including Sponsored Content, video ads, Lead Gen Forms, and more. Customers can leverage the native tools within LinkedIn Campaign Manager using Terminus Account Lists.

https://www.martechcube.com/martech-leader-terminus-launches-next-gen-audience-and-reporting/

Pipedrive Introduces Smart Docs to Enhance Remote Sales and Help Close Deals Faster

 With Pipedrive’s Smart Docs Pro users can:

  • Sign electronically: the new cloud-based eSignatures functionality allows documents to be signed without needing extra software, making the process significantly faster and more secure.
  • Share documents internally: easily grant access of all templates to all users in a central storage location, or apply specific permissions to each document to allow certain colleagues or teams to access

https://www.streetinsider.com/Business+Wire/Pipedrive+Introduces+Smart+Docs+to+Enhance+Remote+Sales+and+Help+Close+Deals+Faster/18287625.html

How Microlearning Helps Sales Teams Perform Better

One survey indicates microlearning can boost engagement to more than 50 percent. Deploy audio snippets, video, and engaging quizzes to ensure learners remain engaged with the training program.

When microassessments are integrated into the sales training program, both sales personnel and training managers can gain valuable insights that can lead to better sales performance. 

https://www.td.org/atd-blog/how-microlearning-helps-sales-teams-perform-better

Naval – You will get rich by giving society what it wants but does not yet know how to get. At scale.

  1. Pick an industry where you can play long term games with long term people.
  2. Pick business partners with high intelligence, energy, and, above all, integrity. Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.
  3. Learn to sell. Learn to build. If you can do both, you will be unstoppable.
  4. Arm yourself with specific knowledge, accountability, and leverage.
  5. Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you. Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now. Building specific knowledge will feel like play to you but will look like work to others.When specific knowledge is taught, it’s through apprenticeships, not schools. Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.
  6. Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage. The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.
  7. Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).
    8.1 Capital: Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.
    8.2 People: Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.
    8.3 Products: Code & Media. The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.
  8. Learn Foundational Skills: Leverage is a force multiplier* for your judgement. Judgement requires experience, but can be built faster by learning foundational skills. There is no skill called “business.” Avoid business magazines and business classes. Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers. Reading is faster than listening. Doing is faster than watching.
  9. Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.
  10. Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.
    [Read Point 3 again].
  11. You should be too busy to “do coffee,” while still keeping an uncluttered calendar.
  12. Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.

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