Buki Mosaku joins me on the Salesman Podcast to discuss results oriented appointment making and how we can use this to secure those mission impossible style C-Suit level sales meetings that are becoming more and more important to close the big deals.
We start off by discussing if a cold call or an email is the best way to set up a in person sales meeting and then Buki brings up something new for me and that is combining cold calling with social media efforts to close more appointments.
“The salesman of today needs to be a leader because people like to be lead”
We then take social media further as a way to break through obscurity with your prospects. Is as simple as if they don’t know who you are they can’t buy from you, if they do know who you are and they come to you without you approaching them – you’re in a powerful position and it’s an easy close.
Buki is the founder of Inquire Management which is a corporate development and sales training consultancy that help sales people and professional service teams in large, medium and small companies to generate more prospects, close more sales and grow existing business.
Clients include: Shell, JP Morgan, Aviva, Aviva Investors, Goldman Sachs to name a few. Their key differentiator is the ability to get results and immediate returns on investment derived from customised programmes, public workshops, audio books and pragmatic sales consultancy.
Buki suggests that Muhammad Ali was the greatest salesman of all time due to his belief. I mention a interview in the show and this is a clip from it –