David Straker joins Will on this episode of the Salesman Podcast to discuss how we can influence and negotiate others within the world of sales.
How To Influence Anybody
The show is kicked off with David looking into some of the misconceptions about influence.
“The biggest misconception about influence is that it’s magic. That if you do this you’ll get that.“ – David Straker
The show is wrapped up by diving into the quickest ways to become highly skilled at the art and science of influence and persuasion.
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David Straker, an individual with a long background in a range of mind-changing areas, including (in no particular order) counseling, psychology, marketing, sales, education, business change, international management and consulting. Oh yes, and parenting.
David has four postgraduate qualifications in changing minds (M.Sc. psychology, M.Sc. management, Postgraduate Certificate in Education, and Diploma in Marketing) and runs ChangingMinds.org.