When selling complex products to business to business buyers, it’s very likely that they’re going to give you at least a few objections before they agree to the sale.
Sam gets objections like –
- I need to speak to my manager
- I’m not sure if we have the budget
- Can you just send me some info in an email
All the time…
Often though sales objections are just automatic responses from buyers. They throw out the objection without really thinking about it.
So let me quickly explain how you can bypass these smaller objections to keep the sales process moving forward using the “ignore method”.