Paul Cherry is President and Founder of Performance Based Results. With over 20 years experience, he has worked with more than 1,200 organizations in every major industry and has been featured in more than 250 publications.
On this episode of The Salesman Podcast Paul shares how we should be using questions to uncover value from our prospective customers and then leverage this to disrupt their current vendor relationships.
- Book: Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
- Paul on Linkedin
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