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Andrew Grant is the CEO of Tirian International Consultancy and co-author of the book The Innovation Race: How to change a culture to change the game. On this episode we discuss how to sell innovation and what to do when faced with a skeptical buyer.
What you will learn in this episode:
In this episode Andrew shares –
- Why you need to move faster and faster in business just to keep up
- The importance of having facts and some narrative about the buyer before you reach out
Podcast: Download (Duration: 46:10 — 42.3MB) | Embed
Resources mentioned:
- Tirian.com
- The-innovation-race.com
- Book: The Innovation Race: How to Change a Culture to Change the Game
- @andrewlgrant
- Andrew on Linkedin
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Transcript:
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