#501: How To Get Through To A Sceptical Buyer With Andrew Grant

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Andrew Grant is the CEO of Tirian International Consultancy and co-author of the book The Innovation Race: How to change a culture to change the game. On this episode we discuss how to sell innovation and what to do when faced with a skeptical buyer.

 

What you will learn in this episode:

In this episode Andrew shares –

  • Why you need to move faster and faster in business just to keep up
  • The importance of having facts and some narrative about the buyer before you reach out

Podcast: Download (Duration: 46:10 — 42.3MB) | Embed

Resources mentioned:

 

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Transcript:

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