You don’t have to be loud, cocky or extroverted to be an a master salesman.
You don’t need to be manipulative, overbearing or unethical.
All you need is the drive to win.
Sales skills such as networking, understanding how to build rapport, prospecting effectively can be taught. You can learn all you need to know about selling over at the Sales School.
What you can’t watch a video on and instantly implement is your drive or how competitive you are.
That takes a little bit of work.
Why Salespeople Need To Be Competitive
To close sales you need to win.
Win the hearts and minds of your prospects, the edge over the competition and the trust of the decision maker.
Non of these things are given to you. You have to go out and take them.
You have to battle others who want them and whoever is the least bloody and still standing at the end of the shift is the person who will claim them all.
“If your product has competitors, you have to compete” – Will Barron
A lot of sales lead companies hire ex-athletes for this very reason. They’ve been trained to never give in and to fight for the ball/attention/a goal.
The title of this #salespresso was purposely leading.
You’re likely reading this if you already know that being more competitive would strengthen your sales game but you just “don’t have it in you right now”.
You become competitive by figuring our your…
Find Your Why
Everyone will fight when they’re hungry.
Everyone will make those extra few cold calls if they know they’re family is home, sat in the cold because you can’t afford to pay your heating bills.
But most salespeople are comfortable.
It’s a horrible place to be!
You can just about pay your mortgage, save a little and a holiday a couple of times a year.
You have a nicer car than your Dad or your next door neighbour.
You go to bed feeling like you’ve done your little bit each night.
You’re doing “OK”.
Is OK how you really want to live your life?
Nobody remembers “OK”. Nobody gives a shit about “OK”.
“Life begins at the end of your comfort zone.” – Neale Donald Walsch
The 1% of salespeople that really crush it have bigger whys than you. They’ll be more competitive and they will always dominate you.
They will steal your customers, your job, your money and your lifestyle.
Their whys are to build new schools, to retire early or to save enough money to start their own business.
They want it more than you and so will go the extra 10 miles for the customer when you’ll only go 1.
Wanting isn’t enough
Everyone wants to win. Most people would consider themselves somewhat competitive.
Having a why and feeling competitive isn’t enough.
The difference between the average salesperson and the top 1% of sales superstars is that they will take whatever action is needed to beat everyone else.
“Competition gives me energy. It keeps me focused.” – Conor McGregor
They don’t just talk the talk, they hustle, the chase, hunt and bring home the meal to keep their family fed that evening.
They then get up and do it again.
What are you whys?
Will they get you out of bed tomorrow (and in 5 years time)?
Mark Tewart is a recognized expert in sales, marketing, management, personal development, motivation, business operations as well a highly recognized automotive industry sale training expert.
Mark has an extensive and successful background spanning over three decades ranging from sales & finance to becoming one of the youngest Executive Managers in the country at the age of twenty seven.
Learn more – Tewart.com
For more expert sales training check out – SalesSchool.org