#507: How To Build Profitable Business Relationships With Noel Wax

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Noel Wax is the CEO of Groundswell Group and has over 25 years of experience in sales, marketing, and partner development. Before founding GroundSwell Group, Noel held senior leadership positions at CBS Radio, KNBR radio, and World Cup Soccer.

On this episode of the show, Noel shares the steps to building strong business relationships with the key people within your industry.


What you will learn in this episode:

In this episode Noel shares –

  • Why it takes time to build relationships that actually mean something
  • How you can become someone your customers want to spend time with
  • The importance proactively trying to help people (even when there’s nothing “in it” for you)

Resources mentioned:


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