#715: How To Make B2B Sales “Effortless” With Greg Mckeown | Salesman Podcast

On this episode of the Salesman Podcast Greg shares how to focus on the essential parts of your sales job and make B2B selling effortless.

Guest:

Greg McKeown is the author of the new book Effortless: Make It Easier to Do What Matters Most and the million-copy bestseller, Essentialism: The Disciplined Pursuit of Less. He serves as a Young Global Leader for the World Economic Forum and blogs for Harvard Business Review. 

Resources:

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