#715: How To Make B2B Sales “Effortless” With Greg Mckeown | Salesman Podcast

On this episode of the Salesman Podcast Greg shares how to focus on the essential parts of your sales job and make B2B selling effortless.


Greg McKeown is the author of the new book Effortless: Make It Easier to Do What Matters Most and the million-copy bestseller, Essentialism: The Disciplined Pursuit of Less. He serves as a Young Global Leader for the World Economic Forum and blogs for Harvard Business Review. 


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