#694: What Is MEDDIC? (Win More Complex Sales) With Andy Whyte | Salesman Podcast

Andy Whyte is the author of MEDDIC: The Ultimate Guide and an expert on using MEDDIC in the complex sale.

On this episode of the Salesman Podcast Andy explains each step of the MEDDIC process and how it can help B2B sales professionals both progress and close more sales.

Resources:

• Book: MEDDICC: The ultimate guide to staying one step ahead in the complex sale
• Andy on LinkedIn
• MEDDICC.com