#497: What’s Going On In Your Customers Heads? With Matt McDarby

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Matt McDarby is President of United Sales Resources and author of “The Cadence of Excellence”. On this episode of The Salesman Podcast Matt explains what your prospects are thinking as you build relationships with them and how to turn this into a business proposal that converts.


What you will learn in this episode:

In this episode Matt shares –

  • Why you should learn the “psychology of buying”
  • How to differentiate and build trust with potential new customers
  • The importance of having a process to prospect for new business

Resources mentioned:



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