Koka Sexton is the founder of the social selling movement which is still sweeping across the sales industry. Currently he resides as the Global Industry Principal of Social Strategies at Hootsuite.
On this episode of The Salesman Podcast Koka is explaining how we can leverage content as a sales tool and the steps to becoming a genuine partner and valuable resource to your customers.
What you will learn in this episode:
In this episode Koka shares –
- Why content is the way to get in front of new prospects without spamming them
- How to implement a social selling strategy
- The importance of paying attention to the content your buyers are already consuming and giving them more of that
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