Karl Sakas is a marketing expert with over 20 years experience in the field. In this episode of the show Karl is explaining the power of “down-selling” as a tool to build trust with new potential customers.
What you will learn in this episode:
In this episode Karl shares –
- Why you always have competitive advantages, you’ve just got to find them…
- How to create awesome content from the sales calls you’re already making
- The importance of exchanging value, not just blindly giving it
- Book: The In-Demand Marketing Agency: How to Use Public Speaking to Become an Agency of Choice
- Karl on Linkedin
Sponsor: Linkedin Learning
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Sponsor: SWARM Sales
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