#481: The Secret To Making B2B Sales Easy… Know Their “WHY”! With Richard Harris

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Richard Harris is a world leading inside sales expert and public speaker. On today’s episode of The Salesman Podcast Richard is explains the process of uncovering a potential customers “why” and how that makes it far easier to do business with them.

 

What you will learn in this episode:

In this episode Richard shares –

  • Why you need to uncover the prospects “why”
  • How you work out what really matters to the potential customers via a step by step process
  • The importance of knowing what makes your customers tick on both a personal and professional level

Resources mentioned:

 

Transcript:

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