#459: Getting Potential Customers Over The FEAR OF CHANGE With Rob Jolles

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Rob Jolles is a sought-after speaker and best-selling author. On this episode of The Salesman Podcast Rob is explaining how we can push a prospect through the fear of change that is holding them back from making a buying decision.


What you will learn in this episode:

In this episode Rob shares –

  • What holds people back from making a B2B purchase
  • The importance of communicating with prospects in the way they best take in information – audio, visual etc
  • How all motivation comes down to pain VS value added

Resources mentioned:



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