#454: The Deep, Dark Emotions of Why People Buy With David Craig White

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David Craig White is a International Sales Trainer and Personal Success Coach. On today’s episode of the podcast we look into the emotions that go into making a purchasing decision and where these emotions come from.


What you will learn in this episode:

In this episode David shares –

  • Why it’s important to understand that most people, make most decisions, because they’re being selfish
  • The emotions that are brought up when people make a purchasing decision
  • How stepping out of your comfort zone makes sales easier

Resources mentioned:



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