#445: Step By Step Guide To Using SOCIAL PROOF To Make Selling Easier With Garrett Mehrguth

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Garrett Mehrguth is the CEO of Directive Consulting and on this episode he’s explaining what “social proof” is and how we can leverage it as a tool to make closing new business easier.

What you will learn in this episode:

In this episode Garrett shares –

  • Why references are not a scalable way to drive new business
  • The power of a solid case study and how to put one together
  • How you can build social proof via social selling

Resources mentioned:



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