#428: What Is A Complex Sale? And How Do You Win One? With Brian Burns

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Brian Burns is the host of the brutal truth about sales and selling podcast and an expert in the complex sale.

In this episode of the Salesman Podcast Brian is explaining what the complex sale actually is, why we should be searching for sales jobs that involve them and how to win them.


What you will learn in this episode:

Brian shares –

  • Why the process of demo, proposal, follow up doesn’t work anymore (if it ever actually did…)
  • The importance of accepting that the sale is actually complex and to quit looking for shortcuts or “sales hacks”
  • The best sales roles to work towards for maximum commissions

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Resources mentioned:



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