#405: How To Get ATTENTION In Sales (By Selling With Insights) With Michael Harris

[zilla_alert style=”yellow”]Click to subscribe for new episodes:  iTunes | Stitcher | Overcast[/zilla_alert]

Michael Harris is the CEO of Insight Demand and on today’s episode he shows #SalesNation how to deliver insights to customers so they can break through the noise in the internet age of selling.

What you will learn in this episode:

You’ll learn what real sales insights (that a customer actually cares about) are but also –

  • What a “sales winner” is and how to become one
  • Where you should start if you’d like to incorporate insight selling into your sales process
  • The power of selling with stories


Time stamps for audio version of show:

  • [00:58] – Intro
  • [02:38] – What is a “sales winner”?
  • [05:35] – Is our goal to help the buyer make the decision to buy?
  • [09:58] – Should we interview our best customers to find out how we add value to them?
  • [13:55] – What is the starting point to insight selling?
  • [17:26] – Techniques to deliver the insights to customers
  • [22:23] – Selling with stories VS logic
  • [32:40] – How can we accelerate the whole process?
  • [42:07] – Wrap up


Resources mentioned:



[zilla_toggle title=”Click here to open the transcript” state=”closed”]Coming Soon! [/zilla_toggle]

ENJOY THIS EPISODE? Why not leave us a iTunes review to say thank you. It takes 20 seconds but makes a huge difference to the number of sales pro’s we reach each month.

Click here for a step by step guide to leaving a review.

Add comment