204: Who Should Be In Control Of The Sale? With Claude Diamond


Claude Diamond isn’t like most sales trainers. He’s funny, charismatic and has some unconventional ways to grab a prospects attention and close the deal.

He’s a fantastic guy to interview and even though I didn’t agree with everything he said in the show (as you’ll see), there is a tonne of great knowledge to learn from this episode.

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Resources mentioned:



BOOK: Influence: The Psychology of Persuasion 


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