202: The Rule Of 37% (If You’re Not Using It, You’re Missing Deals) With Jake Reni

37% of the way through the sales cycle is where prospects are drawing conclusions and painting themselves into a box.

Jake Reni is a true sales practitioner and he joins me to today’s show to further explain the rule of 37% and share the best practices to dealing with sales situations with more than one decision maker.

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Audio

Podcast: Download (Duration: 42:29 — 39.1MB) | Embed

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Resources mentioned:

GoConsensus.com

@JakeReni

Linkedin.com/in/JakeReni

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