Warren Buffett is widely regarded as one of the worlds top deal markers. Yet he works within a very concise and actionable set of rules.
Tom Searcy is a big/key account selling expert and has literally written the book on how Warren Buffett closes deals. This is what we’re diving into on today’s episode of the show.
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(click the time stamp to jump directly to that point in the episode.)
- 1:05 Show intro
- 1:34 Interview starts
- 2:20 Is the only outcome that we win the business?
- 4:03 Should we be looking to build long term relationships with everyone we deal with?
- 8:48 Do the ‘hustlers’ have the DNA to close a complex sale?
- 12:54 Are people becoming less tolerant to follow-up?
- 17:39 How to customise a pitch?
- 24:38 How to take price out of the conversation
- 36:15 The importance of having a reputation
- 46:25 Wrap up
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