Tony Hughes is an author and sales expert who join’s me on this episode of the Salesman Podcast to look at the importance of having a story and how we, as individuals should sell it.

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Video

 

Audio

(click the time stamp to jump directly to that point in the episode.)

  • 1:00 show intro
  • 1:46 Interview starts
  • 2:17 The timeless truth
  • 6:00 What my product is VS what I can do to help
  • 7:42 The structure
  • 11:00 How to get more attention from sales prospects
  • 14:58 How do we make our message more memorable?
  • 18:44 How to give more value in the last contact point
  • 28:06 One piece of sales advice for #SalesNation
  • 31:59 Wrap up

 

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Resources mentioned:

Tony’s book: The Joshua Principle: Leadership Secrets of Selling

RSVPSelling.com

TonyHughes.com.au

Linkedin.com/in/HughesTony

@rsvpselling

 

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