Tony Hughes is an author and sales expert who join’s me on this episode of the Salesman Podcast to look at the importance of having a story and how we, as individuals should sell it.

I know, watching/listening to a podcast through a browser sucks. Click the links below and never miss an episode by subscribing on your mobile device – 

Subscribe on iTunes | Subscribe on Sticher | Subscribe on Overcast




(click the time stamp to jump directly to that point in the episode.)

  • 1:00 show intro
  • 1:46 Interview starts
  • 2:17 The timeless truth
  • 6:00 What my product is VS what I can do to help
  • 7:42 The structure
  • 11:00 How to get more attention from sales prospects
  • 14:58 How do we make our message more memorable?
  • 18:44 How to give more value in the last contact point
  • 28:06 One piece of sales advice for #SalesNation
  • 31:59 Wrap up


qwilrBrought to you by: Qwilr

Are you wasting time on proposals & quotes that get lost in your prospects’ inboxes?

I personally use Qwilr to win more business by replacing boring old sales documents with beautiful webpages.

Then I’m instantly notified when sales leads open my pages so I can be proactive in my follow up.

Grab a free trial at Salesman.Red/Qwilr.


Resources mentioned:

Tony’s book: The Joshua Principle: Leadership Secrets of Selling



ENJOY THIS EPISODE? Why not leave us a iTunes review to say thank you. It takes 20 seconds but makes a huge difference to the number of sales pro’s we reach each month.

Click here for a step by step guide to leaving a review.

Subscribe on mobile: