187: How The CEO Wants To Be Sold (From A Tech Start-Up CEO) With Dylan Baskind

Dylan Baskind is the CEO of Qwilr a hot tech start up and he’s being pitched constantly.

In today’s episode he shares what works to get him on the phone and how best to close a deal with him.

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(click the time stamp to jump directly to that point in the episode.)

  • 1:12 Show intro
  •  2:10 Interview starts
  • 3:29 The percentage of cold emails/calls that Dylan responds to
  • 8:29 How much customisation you need within your emails
  • 10:54 Why salespeople should have original content
  • 12:38 The importance of having a wide business knowledge (P&L etc)
  • 15:12 Should sales people be upfront?
  • 21:44 Should you offer a demo?
  • 24:06 CEO buying signals
  • 25:07 How to follow up with a CEO
  • 31:36 The role of aesthetics in sales
  • 37:54 One piece of sales advice for #SalesNation
  • 42:08 Wrap up

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Resources mentioned:





BOOK: Thinking, Fast And Slow


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